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Research

Grant Research

A nonprofit grant is financial support given to nonprofits by corporations, foundations, or government agencies. They are beneficial for nonprofits because they provide the opportunity for additional funding that doesn’t need to be paid back and increases awareness of their organization. Rather than giving a lump sum donation that the nonprofit can use to support general operations, grant organizations may stipulate that they want the funds to be used to support a specific program or initiative.

Grant funding are found through research. Research is the bread and butter of an organization. Nonprofit organization research informs the mission of a nonprofit, and in turn, affect its ability to inspire change, engage the public, and attract donors to fundraise for their program. Nonprofit rely on different methods of research to impact change in their cause, but few are not equipped in the research process and that's when we step in. 

Our Research Team

Research is a lengthy process that requires time, dedication, patience, attention to detail, and communication skills. Our team of experts are trained and qualified in grant research. We will study your organization's mission, vision, and cause and conduct one of the following 2 options:

  1. Diversify Management will research 25 prospect, create proposal, send letters of intent, and conduct follow ups or;
  2. Prospect Research Only - Diversify Management can provide a maximum of 25 funding sources to your organization and you will create the proposal, send letters of intent, and conduct follow up. 

If your organization choose to choose option 2 (Prospect Research Only), here are a few general principles that has helped our clients have a successful donor outcome:

  • Warm People Up - Before going directly into asking someone for money, warm them up by spending a few weeks randomly sharing how excited you are about your nonprofit and the awesome work that you're doing to make a difference. This means that when you finally bring the topic up to them, it won't come as a complete surprise but will feel more comfortable since they've been hearing us share about.
  • Start With People Your Organization Know - It can sometimes be more challenging to get a complete stranger to give to you than someone that knows you and your passion toward making a difference.
  • Start With People Your Organization Support - Have you given to a friend's fundraiser? Have you placed an order to support their business? Did you get them out of a bind? Think of people that you've already helped recently and start with them when reaching out and asking for support.
  • Start With Businesses Your Organization Support - Look for restaurants, service providers, professionals, etc. that you spend money on regularly and ask them for a donation. It's much more difficult for them to say no to supporting you, when they know that you have been consistent in supporting them.
  • Tell a story - Try not to make things boring, but instead tell a story. If you can also attach photos, a video, etc. of you making a difference it helps people to see how their gift will help the lives of other people.
  • Focus on Impact - It's much easier for people to give to "stop homelessness" than it is to just give a blind $100 without knowing how it will be used or how it will help offer a solution to a problem.
  • Offer Opportunities to Get Involved - Not everyone can give money, but a lot of people may be able to give time. Feel free to encourage donors to get involved after they've given by keeping them informed and sharing ways they can stay connected (e.g., judging a competition, being on the scholarship selection committee, speaking at an event, volunteering, etc.).
  • Follow-up - Even the best fundraising letter or email is no replacement for following up. You absolutely must circle back with people multiple times - including people that have told you they are going to give. People are very busy and without constant reminders, many will forget to fulfill their commitment. Instead of thinking they don't want to donate when they miss the deadline, unless they've told you otherwise, it's always safer to assume that they do want to donate but just forgot or became busy. In my experience that is usually the case and the majority of our donations come after the third reminder.

Contact us today and let us do your next research!

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